Allstate Foundation’s Purple Purse Challenge

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

Purple Purse Charm

I’m not sure if you’ve turned on the news any time recently, but if you have, you’ve probably heard stories of domestic violence making the headlines. I work from home and keep the news channel on in the background for the majority of the day. I like to keep up with current events and I like to be informed on the latest news. However, many times I’m disturbed by the stories I hear lately on domestic violence cases. It’s enough to send chills down your spine.

Domestic Violence

Did you know that domestic violence affects 1 in 4 women in her lifetime? Alarming statistics, right? Right. There are more cases of women dealing with domestic violence than with breast cancer, ovarian cancer, and lung cancer combined. That’s frightening! Most people think of physical abuse when they consider domestic violence, yet financial abuse happens in 98% of cases of domestic violence and is one of the most powerful ways to keep a victim trapped.

Financial Abuse

Domestic violence and financial abuse often go hand-in-hand, but nearly 8 in 10 Americans have not heard much about financial abuse as a form of domestic violence. In fact, I’m just now learning about financial abuse through this Purple Purse Challenge that you’ll hear more about below. The number one reason domestic violence survivors stay, leave, or return to an abusive relationship is that they don’t have the financial resources to break free. That’s heartbreaking news in my opinion.

purple purse charm 2

How You Can Help 

Right now you are probably wondering how you can help innocent victims of domestic violence and financial abuse. Here’s your chance. You can help ensure domestic violence survivors aren’t financially trapped in an abusive relationship by joining the Purple Purse Challenge. Open your heart and your wallet to stand up for survivors and the organizations that serve them at

purple purse

The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to now through October 3 to join the challenge and help a nonprofit near you.

Why the “Purple Purse?” 

Two-thirds of Americans believe that domestic violence is a serious problem, yet just over 1 in 3 have ever talked about it. The Allstate Foundation Purple Purse program aims to make it fashionable to talk about this difficult topic.

Kerry Washington, Emmy nominated actress and domestic violence activist, is serving as a Purple Purse ambassador to help raise awareness for the cause and has designed a limited-edition purple purse. The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence.

If you or someone you know needs immediate help, call the National Domestic Abuse Hotline at 1-800-799-SAFE.



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  1. says

    I know from personal friends and loved ones that the 1 in 4 statistic is true. It’s heartbreaking, so I love that this campaign will help empower those women to get away.